Private equity in words and images

Asset manager House of Finance wants to provide entrepreneurs with financial training, among other things. To do so, they need to present difficult topics in an accessible way. Preferably in a clear, varied, and efficient manner. The topic we had to develop, in this case, was how entrepreneurs can deal with private equity.

Our approach

We prepared a strong content-based scenario and organised a round table debate in the studio of one of our close partners. Seated at the table: four impressive experts in private equity. Once everyone knew what to do and say – preparation is key in this case – we went into the control room and steered the debate in the right direction.

The result

One roundtable recording provided various communication opportunities. That single recording led to an informative video debate, teaser clips for social media, a powerful interview in their magazine, and could even have resulted in a fascinating podcast.

• View interview panel debate (Dutch)
• Download the magazine (Dutch)

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